Artisanal LA SS2015


Artisanal LA is a showcase of local food vendors and artisans in California, mainly from SoCal. It focuses on supporting small independent businesses, building community and supporting a business model that focuses on sustainability and quality. I heard about this special showcase by friends who participated in this special convention of sorts. It was founded by Shawna Dawson, a marketing and social media guru who took her passion of food and local businesses and started an event that gave these independent businesses a venue to shine in.

Back when Artisanal LA started, it was illegal to sell homemade food without a permit, documents that were pricey and unattainable. What Dawson did in the beginning years was that she held a "private event," invited a couple of thousand of her closest friends and had the participants sign a waiver at the door. But with the passing of California Homemade Food Act in 2013, events like these can allow vendors to sell food from their kitchens.

Artisanal LA allows us to sample local small food businesses all under one roof, as well as checking out corporate sponsors and local artisans.

Ceramics and succulents

I signed up for Farm Fresh to You, an organic produce delivery straight from one of 18 local farms near Los Angeles. For an introductory price, I get to get the freshest, in-season produce sent directly to me. I will review this shortly. Excited!

San Diego's Mallow Mallow's Bourbon marshmallow bacon S'more. THIS is why I came to the event for the first place.

I wish gluten was my co-pilot. LOL! Delicious bread from K and V Bakery
Instagram: kandvbakery

Good to see Dewey from Social Machine printing live! Good to see a friend in community arts representing in this space. A limited edition of totes were given to the first 1000 people each day.

Boba in a jar! I got the honey dew melon. The milk tea was dairy-free too!

These preserves were amazing. I ended up scoring a strawberry lavendar and a peach blueberry one. They donated 10 percent of their sales for supplemental youth educational programs.

Avery Labels is one of the sponsors for the event. They had a contest on package and logo design for the vendors. The audience was invited to vote for their favorite package design by voting with stickers provided by Avery.

I sat in one of the panels led by Shawna Dawson with two of the vendors of the show. Dawson explained how Artisanal LA came about and the power of social media in marketing.

Portable farm boxes

Some of the BEST organic raw honey I have tasted!

Stones and succulents

Air plants with stones

I brought this one home. Loved the amethyst crystals

$3 bouquets of wild California native flowers

Place was packed!

Bread Srsly is the best gluten-free sourdough I have tasted. Happy to know I can get this in the freezer section in Erewhon near my house.

Beautiful bouqets from Bloom Nation
One of my favorite bakers was there. Cupcakes with Mexican flavors interpreted from Tamal de Mole, Marzapan, Churro and Pan Dulce.

Chalk board and handlettering

Best raw cookie dough around that has no animal products, gluten free, no GMO and no soy. Perfect baked or eat it raw!


The pups have treats too!

Another sponsor. Found this in our totes!

One of the free totes they were giving away.

Overall, I love this event as much as I love LA's other fairs such as Renegade Craft Fair and Unique LA. I particularly loved this event because it highlighted food, environment sustainability and local small businesses. I will definitely check this event out again.

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